True 2 Life Music presents the music video for “Shoulders” a song off of our forthcoming debut LP “Every Dream Has A Price.”
The song speaks for those who feel the weight of the world on their “Shoulders” yet remain strong and continue to persevere. Never underestimate the power of the will to survive.
The video is captured in Brooklyn, NY. Produced and Directed by True 2 Life Music. Director of photography and editing by Digi Von Douglas.
“Every Dream Has A Price” coming soon. Stay up, stay true.
(True 2 Life Music at Nokia’s Social Media Week After-Party)
What’s good Lifers?
HAPPY BELATED 211 DAY!! It’s K.Words and I’m checking in to give you a quick rundown of the events of last Friday, Feb 11th. Some may know, and some may not… but Feb 11th is a special day for us here at True 2 Life Music… it’s like a birthday for the group (even though the group wasn’t born on that day). T2L history aside, here’s how it went down.
(pictured above, K.Words and Reggie Osse aka Combat Jack)
Our homie DJ FRiTZO hit us up about this Social Media Week Panel discussion that he was the moderator for. We’ve worked with Fritzo in the past (See Labor Day Weekend Show / Cornell Alumni Panel) and since he gave us an opportunity to speak on a panel in the past (alongside Reggie Osse, Londell McMillan, and Linda Berk), we felt it was only right to check out the event. This event’s panelists included:
Reggie Osse (Managing Editor of The Source)
Saigon (Recording Artist, “The Greatest Story Never Told, in stores now!!)
Karen Civil (Social Media Queen, karencivil.com)
Peter Rosenberg (Hot 97)
(The panelists for “Tweets, Beef, and Internet Heat”- The Keys to Success in Today’s Hip Hop Industry, Hosted by The Source Magazine & StoneBrown Productions)
Interestingly enough, I have come across all of these people in one way or another and truly respect their work, so heading to this event was a no-brainer. Plus, it was at the Red Bull Space, so I knew they’d have free red bulls on deck. Sorry, I digress. Anyway, it was good to hear the perspective of these industry professionals concerning social media. Obviously, True 2 Life Music tries to stay on the cutting edge of social media, constantly shouting out our Twitter pages / Facebook any time we can… but as they spoke about social media as it pertained to the ups and downs of it’s use and abuse, and it was good to hear their thoughts/opinions.
(pictured above, True 2 Life Music and DJ FRiTZO)
So, after a quick Happy Hour After Party, we dipped to the Social Media Week Closing Celebration Event at District 36 in Midtown. The party was all kinds of poppin’.. after quick pics at the step & repeat, we walked upstairs to the main party room where we were hit with a smell of Korean BBQ tacos. Shouts out to Korilla BBQ Truck. Between free food and open bar (Slang, Cise, and Fritzo were abusing this 12yr old scotch), everything was good. There was even a special guest show…. towards the end of the night, Chiddy Bang performed. (well, just Chiddy.. see vid below).
True 2 Life Music @ SMW Closing Party [VIDEO]:
All in all, it was a dope day… maybe next year we’ll be mobbin’ at a few more Social Media Week events.
Narrated by True 2 Life Music, the documentary gives the audience a personal take on the mantra “Money Never Sleeps.” Throughout the film, True 2 Life Music expresses determination and self affirmation amidst anxiety and struggle. However, one of the most important messages expressed, is the same message we tell all True 2 Lifers, never stop chasing your dreams and never give up.
The documentary details the concepts and creative process that went into creating the EP “Money Never Sleeps.” Visually it gives viewers personal and exclusive images of True 2 Life Music, never seen before. The film was shot in New York City’s Financial District and Bed-Stuy, Brooklyn.
For best viewing experience, we shot the film in HD. You can view the film HD by changing your YouTube viewing to the 1080p option.
We are proud to present the Cinematic Trailer to our Documentary about our forthcoming EP “Money Never Sleeps”. The film was shot in New York City’s financial district.
