True 2 Life Music x Her Goody Bag (Interview)
Check out our fashion interview with Janique Cambridge at HerGoodyBag.com http://hergoodybag.com/interview-with-true-2-life-music
Excerpt from the interview:
HGB: What is the most difficult thing about being in the music industry? What makes it worth while to stay in the industry?
Concise: difficult thing is dealing with the all the little things, both tangible and intangible that you can’t control while on your mission. you have to understand those things but maintain your vision and drive toward your goal. there are alot of distraction and detractors. your music having an impact on people worldwide is what makes it worth it.
K.Words: yeah, this industry is far from a job in Corporate America. In our grind, having that mindset will make you crazy. I must admit sometimes it creeps into my psyche, but I have to be strong enough to focus on our mission and always be ready to shake off the hate and the doubt.
Slangston Hughes: In general, there’s a certain amount of uncertainty in the music business, meaning if you look at many investments and efforts there is no guaranteed ROI (Return on Investment) meaning monetarily, otherwise or even that if there is a pay off, that it will be at all timely. If you don’t work smartly you can put a lot of unnecessary time, effort, money, and energy into something and get minimal to no returns back. However, we thrive off of that type of environment, where we are accountable for our own success and can utilize our skill sets and business minds to further our company, brand and music. So on the other end, it emboldens us to be confident, bold and strategic with our moves. The climate of the industry keeps you focused and determined and in tune with your internal compass, knowing that what you are doing is paying off and is leading to greater things. As tough as it is, when there is chaos there is opportunity, and we are opportunists, so with all the changes and uncertainty in the industry, we relish the freedom to see an opening, mobilize and execute a plan and go for it. This is a job and like all other jobs comes stress, we have all sacrificed greatly to further our agenda but thankfully we’re constantly setting and meeting goals, both short term and long term thanks to hard work, our support system and a solid team. In addition, the love and positive feedback that we get from fans and supporters worldwide is always greatly inspiring and motivational.